One of the most meaningful holiday ads this year has to be Apple's Heartstrings, story-tellers of a brilliant new solution built into the latest AirPods Pro 2, doubling as a hearing aid.
Many of us have loved ones across the generations with hearing difficulties we're dashing to get these now and sharing widely here, as a great example of tech for good, to help life be wonderful again.
With our thanks to thought leader Bill Schiffmiller for including Quiet Mark's US market public insight survey in the Forbes feature on the groundbreaking new AirPods Pro 2 campaign.
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